I want to spread the word about something I’m very passionate about. (Location 159)
Take a moment right now and imagine the person who would listen to your podcast. Where does she live? What kind of family unit is he a part of? What is a typical day in your listener’s life like? What does she agonize about? What does he do for fun? (Location 193)
Now, think about your own ideal listener. Think about who you’d want to spend time with, or who you want to reach. Think about them in at least as much detail as I think about Louise and Anwar. (Location 226)
Next: Think about why your imaginary listeners would choose to play your podcast versus turn on the radio, watch TV, or listen to another podcast. What are you giving them that others aren’t? (Location 228)