“Brevity is confidence. Length is fear.” (Location 105)
Tags: orange
All they usually want to know is what’s new and “Why it matters.” Give them that. (Location 147)
Tags: orange
People want to know something new, revelatory, exciting. And they want you to put it in context and explain “Why it matters.” Then, with a visual or verbal cue, they decide whether to “Go deeper” into the conversation. (Location 168)
Tags: orange
We tend to think too much about what we want to say versus what others need to hear. (Location 400)
Tags: orange
Picture in your head the person you’re trying to reach. This is easy if it’s a single individual, but if you’re targeting a group, zero in on a specific individual, a name, a face, a job. (Location 404)
Tags: orange
Always do this before you start communicating. If you try to speak to everyone, usually you reach no one. Singling out the person you want to reach clarifies things big-time. (Location 406)
Tags: orange