“Brevity is confidence. Length is fear.” (Location 105)
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All they usually want to know is what’s new and “Why it matters.” Give them that. (Location 147)
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People want to know something new, revelatory, exciting. And they want you to put it in context and explain “Why it matters.” Then, with a visual or verbal cue, they decide whether to “Go deeper” into the conversation. (Location 168)
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We tend to think too much about what we want to say versus what others need to hear. (Location 400)
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Picture in your head the person you’re trying to reach. This is easy if it’s a single individual, but if you’re targeting a group, zero in on a specific individual, a name, a face, a job. (Location 404)
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Always do this before you start communicating. If you try to speak to everyone, usually you reach no one. Singling out the person you want to reach clarifies things big-time. (Location 406)
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