Principle 1: I don’t wish to be remembered after I die. By anyone. Principle 2: I don’t wish to be famous while I am alive. Principle 3: I want to be wealthy, but I do not seek to be the wealthiest person I personally know. Principle 4: I do want to be the wisest person I personally know. To do this, I want to learn from everyone I come into contact with. Everyone. Principle 5: I do not want to do anything that’s mainly aimed at impressing others. Principle 6: I do want to be the best parent I possibly can. Principle 7: I want to continue learning my craft as best as I possibly can. In my case, this craft is products & product management. (this last principle has lasted the longest in my list, approximately the past 17 years) And finally, the principle that allows me to follow these 7 principles as faithfully as I can: I accept mediocrity in other aspects of my life Sometimes I’ll do better than mediocre (great) Other times, I’ll do worse (not great, but fine) Just be good-enough to avoid disaster (View Highlight)