Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge. (Location 678)
At the core, I see three critically important differences between the strongest product companies and the rest: The first is how the company views the role of technology. The second is the role their product leaders play. The third is how the company views the purpose of the product teams—the product managers, product designers, and engineers. (Location 686)
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As such, in strong product companies, the purpose of the product team is to serve customers by creating products customers love, yet work for the business. (Location 705)
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Empowered product teams depend on skilled product managers, product designers, and engineers, and it is the leaders and managers who are responsible for recruiting, hiring, and coaching these people. (Location 733)
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In contrast, in strong product companies, teams are instead given problems to solve, rather than features to build, and most important, they are empowered to solve those problems in the best way they see fit. And they are then held accountable to the results. (Location 753)
In the empowered product team model, the product manager has a clear responsibility, which is to ensure that the solutions are valuable (our customers will buy the product and/or choose to use it), and viable (it will meet the needs of the business). Together with a product designer who is responsible for ensuring the solution is usable, and a tech lead who is responsible for ensuring the solution is feasible, the team is able to collaborate to address this full range of risks (value, viability, usability, and feasibility). (Location 756)
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If you want to have truly empowered product teams, then your success depends very directly on these first‐level people managers. (Location 964)
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The litmus test for empowerment is that the team is able to decide the best way to solve the problems they have been assigned (the objectives). (Location 1000)
Coaching is what turns ordinary people into extraordinary product teams. (Location 1114)
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