“Ultimately, the business that can spend the most to acquire a customer wins. A business beats its competition by making the same prospect worth more to his business than to that of his competition.” (Location 412)
Tags: orange
One of the fundamental rules of marketing is that “a confused mind always says no.” (Location 446)
Tags: orange
Question #1: Who is your dream customer? If you could pick your dream customer, the type of person who would make you wake up every morning on fire because you’re so excited to work with them, what would they look like? The better you can identify this person, the easier it will be for you to find them. Question #2: Where are they congregating? After we know who we are looking for, the next step is to find out where they are hiding. Where are they spending their time online? When I can identify exactly where they are online, getting them into my funnels becomes easy. Question #3: What is the bait that you can use to attract them to you? Now that I know where they are, my job is to throw out hooks to try to grab their attention. After I have their attention, I tell them a story to build a relationship and increase the perceived value of what I have to offer, and then I need to make them an actual offer to get them into my world. (Location 473)
Tags: orange
Question #4: What is the unique result that you can create for them? After they have come into my world, what other things can I do to help give them the results they are looking for? People don’t come to you because they want your product, they come to you because they want a specific result. So what is the process you will take them through to give them more value so you can serve them at a higher level and give them a result that will truly change their life? (Location 482)
Tags: orange
“If you change your bait, you’ll change your customer.” (Location 508)
Tags: orange